Change Management Communications Plan Template

An efficient workflow for managing, implementing, and adapting an effective communication plan for change management objectives and key stakeholders.

Identify change management objectives

Identify the specific objectives and goals of the change management plan. What is the desired outcome of implementing this plan? How will it contribute to the overall success of the organization? Consider the potential challenges and obstacles that may arise and how they can be addressed.

Identify key stakeholders

Identify the key stakeholders who will be affected by the change. Who are the individuals or groups that have a vested interest in the project? How will their support or resistance impact the success of the change management plan?

Evaluate communication needs of stakeholders

Evaluate the communication needs of each stakeholder. What information do they need to know about the change? How do they prefer to receive communication? Consider their level of knowledge or understanding of the project and tailor the communication accordingly.

Create a strategy for stakeholder engagement and communication

Develop a strategy for engaging and communicating with stakeholders. How will you involve them in the change management process? What methods or tools will you use to effectively communicate with them? Consider the best practices for engaging stakeholders and building their support.

Develop communication message and materials

Develop the key messages and materials that will be used to communicate with stakeholders. What are the main points that need to be conveyed? How will you package and present the information? Consider using visual aids, videos, or other multimedia to enhance the communication.

Determine proper communication channels

Determine the most appropriate communication channels for reaching stakeholders. Which methods or platforms will be most effective for delivering the messages? Consider using a combination of channels to ensure maximum reach and engagement.

Prepare communication schedule and deadlines

Create a schedule outlining when and how communication will occur. What are the key milestones or events that require communication? When should updates or progress reports be shared? Consider setting deadlines for stakeholders to provide feedback or ask questions.

Develop a system for feedback and response

Establish a system for collecting and managing feedback and responses from stakeholders. How will you gather their input or evaluate their responses? Consider using surveys, feedback forms, or other tools to capture and analyze their feedback.

Implement the communication plan

Execute the communication plan according to the defined schedule. How will you ensure that the messages are effectively delivered to stakeholders? How will you track the progress of communication activities? Consider assigning roles and responsibilities to individuals or teams.

Approval: Communication plan implementation

Monitor the application of the communication plan

Monitor the application of the communication plan and evaluate its effectiveness. Are the messages reaching the intended stakeholders? How are they responding to the communication? Consider gathering feedback and making adjustments as needed.

Evaluate the effectiveness of communications

Evaluate the effectiveness of the communications. Did the messages achieve their intended objectives? How well were they received by stakeholders? Consider using surveys, interviews, or other evaluation methods to gather feedback.

Approval: Effectiveness of communications

Adapt and modify communication plan as needed

Adapt and modify the communication plan based on the evaluation and feedback received. What adjustments or improvements need to be made? How will you communicate these changes to stakeholders? Consider revising the key messages, materials, or channels as necessary.

Approval: Modified communication plan

Record changes and their impacts

Record any changes made to the communication plan and their impacts on the overall project. What changes were made? How did they affect the stakeholders or the project's progress? Consider maintaining a log or document to track these changes.

Maintain communication records for future reference

Ensure that the communication records are maintained for future reference or audits. How will you organize and store the communication materials, feedback, and evaluation results? Consider using a centralized repository or document management system.

Train the team about the change management communications plan

Provide training to the team members about the change management communications plan. What information do they need to know about the plan and their roles in implementing it? How will you deliver the training? Consider using presentations, workshops, or e-learning modules.